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Ducasse Paris

type
Corporate
client
Ducasse
date
2018-01
role
  • Conception
  • Art direction
  • UI & UX design
  • Copywriting
  • Programming
Techs
  • Drupal

A brand new platform for French excellence

As a French national treasure, cuisine is turned into art with Alain Ducasse. From the passion and entrepreneurial spirit of the chef, we created the Ducasse Paris site. Deep dive into the House’s unique art of living driven by the passion for taste and sharing.

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BRIEF

Ducasse’s prestigious influence

More than a renowned table, the Ducasse Paris group has become a reference in culinary arts through various brands embodying the chef’s vision: book publishing, cookery courses, consulting, reception… By presenting all the group's brands within the same "ducasse-paris.com" domain, we created a gateway to a major digital ecosystem.

GRAPHIC APPROACH

The Marie-Louise guideline

The design had to be applicable to all of Ducasse Paris' digital communication to support the House’s identity. We have therefore differentiated each of their expertise with a dedicated color frame, a Marie-Louise, which is part of the site's permanent graphic codes.

A homepage summarizing all of Alain Ducasse’s brand identity
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recognitions
Honorable mention
Site of the day
made by
Maxime Huyghe Production Director
Arthur GuillaumeExecutive Producer
Lucie MarchéDigital Producer
Coralie CastotArt Director
Pascal FauveauxUX Designer
Yannick MulotTechnical Lead
Aurélie CiaContent Strategist
60 FPSFront-end Development
RezolocoBack-end Development
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