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HRH

type
E-Commerce
client
HRH
date
2019-06
role
  • Conception
  • Art direction
  • UI & UX design

A bewitching style and attitude

To shine even brighter, exquisite jewelry requires an exclusive web design. A truly unique and distinctive aesthetic that we developed for HRH to demonstrate the House’s bold and cutting-edge vision. Also focusing our work on increasing the brand’s awareness, we created a strong and enthralling universe, far from the traditional jewelry websites.

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Deconstructed yet neatly interlocked, the website’s design mirrors the logo, thus enhancing HRH perfectionism.
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ELEMENTS

An invitation to travel

Palms, cement, water, stones: each of these characteristic materials evokes one of the brand's universes. Thanks to a dedicated look-book module, the user can travel through the collections by scrolling from an element to another.

TYPOGRAPHY

Pursuing true harmony with HRH logo

Combining both the dynamism and sleekness of the brand, we selected the dynamic SangBleu Empire font to separate each sections and the more angular Chap typo to provide the best reading experience.

Every jewel is represented as a chapter of a woman’s life story. Representing the Maison’s vision of femininity, every piece is like a second skin.
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made by
BETC Etoile RougeAgency
BETC ContentAgency
Maxime Huyghe Production Director
Arthur GuillaumeExecutive Producer
Lucie MarchéDigital Producer
Léo CabannesUX Designer
Flavinski Art Director
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