The Magasins Généraux is more than a building, it’s a way of life. Home to the BETC agency, the building stands for a hub of creativity and a major actor of the Grand Paris. Festivals, exhibitions, talks: the place is constantly bursting with ideas and talents. Therefore, our website transcribes the multiplicity of events and growing diversity powered each day by our talented teams, from the homepage to each content.
Magasins généraux
type
Corporate
client
Magasins Généraux
date
2018-02
role
- Conception
- Art direction
- UX & UI design
- Copywriting
- Programming
Techs
- Prismic
- React.js
- Prerender.io
Les Magasins généraux, the new way of life for dreamers and pioneers
From its former glory as an industrial plant in the 1930s, the Magasins Généraux shines again after its complete rehabilitation by BETC. Stronghold of creativity and innovation, the building houses energy to propel the rise of Grand Paris. A powerful DNA that our team seized in our website while telling about our current and future projects.
DESIGN
A visual identity anchored in printing codes
To call a place home, it has to reflect who you are. Once a factory, then a renown stop for graffiti artists from all over the world, the Magasins Généraux features a strong heritage. A combination of raw design and industrial architecture on which our team based its work to create an identity that would adapt to both the building and our digital DNA.
made by
BETCAgency
Maxime HuygheProduction Director
Julie Delachaux Digital Producer
Quentin GoupilleArt Director
Alexis GalbourdinTechnical Lead
UnlikelyLead Developer
