Leroy Merlin is one of the mass retail leaders specializing in home improvement. For this brand we created an immersive digital platform that is fun to explore. Anyone seekinginspiration there will find the guidance to turn their dream into a real-life project.
This ultra-streamlined interface is independent of the Leroy Merlin e-commerce ecosystem. It adapts to the user’s “mood” with a homepage that proposes a fun, innovative browser experience that users can make their own.The homepage presents eighteen 3D rooms in the form of WebGL-rendered models inspired by the 3D technology used by architects.
The project sheets are inspired by trendy magazines, mingling editorial content with photos and videos.
The site guides users towards transformation and presents products as a service provided to the user.