L'Oeuf Kicétou

type

Content

client

Kinder

date

2018-09

role

Conception
Art direction
UX & UI design
Copywriting
Programming
3D animation
Sound design

Techs

Raspberry Pi
Prismic
Three.js
Vue.js

Children are a bundle of joy with a lot of questions. How parents could answer their relentless curiosity?

Caught off guard, you may not have the best answer to a child’s questions. Choosing the right words or image isn’t always intuitive. With the help of Daniel Marcelli, a child psychiatrist, and parents of wannabe know-it-all, we developed the Oeuf Kicétou. A digital platform displaying a storyteller universe to answer the questions most frequently asked by children.

MULTI-EXPERTISE

A compelling site set by a skilled team.

Our UX and UI experts putted all their efforts to craft a platform that would fit our target: the parent-child duo. Then, 3D artists and creative developers collaborated to integrate the Kinderino character. The trick was to provide a fun and dynamic rendering of Kinderino through advanced animations. An effective design enhanced by the creation of content which required one writer, three illustrators and two animators to bring the 40 answers from the Oeuf Kicétou to life.

9 THEMES

The Oeuf Kicétou embraces what sparks children's curiosity the most.

Animals, weather, body, life, emotions and fears: each topic features its own universe. Mainstream themes and questions that we have chosen with a child psychiatrist and parents within the Kinder community. Two workshops were held to gather as many experiences as possible of parents with their children.

CONTENT

40 cartoons

More than two hours of illustrated videos awaits to quench the child’s curiosity. Still, to prevent overexposure and protect children’s eyes, the interface incites parents to take a break, share with their children and come back later.

DANIEL MARCELLI

Child psychiatrist

"By combining the image with the sound, with a voice-over that answers the question as one tells a story, the child's attention and understanding are facilitated. The words chosen for each story must be accurate - because above all what’s matter is to answer the child's questions - in a simple and evocative way".

Results

2 hours of anime - 2 hours of anime - 2 hours of anime

40 videos - 40 videos - 40 videos

9 themes - 9 themes - 9 themes

recognitions