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L'Oeuf Kicétou

type
Content
client
Kinder
date
2018-09
role
  • Conception
  • Art direction
  • UI & UX design
  • Copywriting
  • Programming
  • 3D animation
  • Sound design
Techs
  • Raspberry Pi
  • Prismic
  • Three.js
  • Vue.js

Children are a bundle of joy with a lot of questions. How parents could answer their relentless curiosity?

Caught off guard, you may not have the best answer to a child’s questions. Choosing the right words or image isn’t always intuitive. With the help of Daniel Marcelli, a child psychiatrist, and parents of wannabe know-it-all, we developed the Oeuf Kicétou. A digital platform displaying a storyteller universe to answer the questions most frequently asked by children.

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MULTI-EXPERTISE

A compelling site set by a skilled team.

Our UX and UI experts putted all their efforts to craft a platform that would fit our target: the parent-child duo. Then, 3D artists and creative developers collaborated to integrate the Kinderino character. The trick was to provide a fun and dynamic rendering of Kinderino through advanced animations. An effective design enhanced by the creation of content which required one writer, three illustrators and two animators to bring the 40 answers from the Oeuf Kicétou to life.

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9 THEMES

The Oeuf Kicétou embraces what sparks children's curiosity the most.

Animals, weather, body, life, emotions and fears: each topic features its own universe. Mainstream themes and questions that we have chosen with a child psychiatrist and parents within the Kinder community. Two workshops were held to gather as many experiences as possible of parents with their children.

CONTENT

40 cartoons

More than two hours of illustrated videos awaits to quench the child’s curiosity. Still, to prevent overexposure and protect children’s eyes, the interface incites parents to take a break, share with their children and come back later.

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DANIEL MARCELLI
Child psychiatrist
"By combining the image with the sound, with a voice-over that answers the question as one tells a story, the child's attention and understanding are facilitated. The words chosen for each story must be accurate - because above all what’s matter is to answer the child's questions - in a simple and evocative way".
Results
2 hours of anime - 2 hours of anime - 2 hours of anime
40 videos - 40 videos - 40 videos
9 themes - 9 themes - 9 themes
recognitions
Site of the day
Site of the day
Site of the day
Honorable Mention
Developer award
made by
ProvidenceAgency
Maxime HuygheProduction director
Arthur GuillaumeExecutive Producer
Coralie CastotArt Director
Aurélie CiaContent Strategist
Julie DelachauxDigital Producer
Camille BassetProject Manager
Alexis GalbourdinTechnical Lead
Léo CabannesUX Designer
Florent BiffiLead Developer
Damien Mortini WebGL Developer
Nicolas Doretti3D animator
BlackmealIllustration & 2D Animation
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