An innovative collaboration with Martell for their first NFT in February: The artist Jacky Tsai took the historic emblem of Martell to create "The Voyage of the Swift": A spectacular 3D animation centered on Jacky Tsai’s dynamic, contemporary vision of the swift, the historic emblem of Maison Martell, which symbolizes its spirit of daring and freedom. A bird unlike any other, the swift spends almost its entire life in the air, barely ever touching the ground. Famed for its ability to fly far and fast, it soars over land and sea, knowing no frontiers. Demonstrating his signature bold use of color and collage, Jacky Tsai has reimagined the swift with elements drawn from Maison Martell’s rich heritage. The artist’s dynamic fusion of East and West is reflected by the fact that the swift is accompanied on its flight by animals taken from Chinese tradition, notably the tiger – a nod to the Year of the Tiger in 2022. The highest bidder will receive a piece of history, since this is the first NFT offered by Maison Martell, the oldest of the great cognac houses, founded in 1715. The NFT additionally includes six invitations to Jacky Tsai's upcoming exhibition.
The auction took place on the 7th of February 2022 on the marketplace SuperRare. SuperRare is a decentralized marketplace for collecting and trading NFTs. This marketplace presents itself as a social network of crypto collectibles and each work is authentic and made by an artist. We accompanied Martell in the selection of this platform on which 'the voyage of the swift' was auctioned and also in the minting of the NFT on the Ethereum blockchain. The NFT was sold for 10 ETH. A week after it went online, it was purchased by a Martell collector, who then exhibited it at the Quantus Gallery in London for an opening.