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Martell

type
Corporate
client
Pernod Ricard
date
2019-09
role
  • Conception
  • Art direction
  • UI & UX design
Techs
  • WordPress
  • React.js
  • React Static

French tradition featuring America’s game changer, discover the revamp

The redesign of an international alcohol brand website calls for both high-level graphics execution and forward-thinking strategy. After a one-year work, our team managed to blend the subversive American hip hop scene with one of the most coveted French traditions.

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Providing cultural content in a magazinish approach was the direction taken to change the cognac game
VALUE PROPOSITION

Matching two unexpected cognacs aficionados

Ask around, are cognac lovers and rap bangers really nothing alike? Yet, we realized that they share more than you may think. Both crave for a high-class alcohol and privileged moments. Our mission was to reunite on an innovative platform the traditional lovers of the brand who share their core values with the new ones. A more international, younger, urban and festive audience who likes to share their ambitions and success through cognac moments. It turns out that they weren’t so different after all.

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Christophe Valtaud
Master of chais
"From timeless classics to limited edition series, each Martell bottle has a unique character. Discover the different styles, tasting notes, and how to enjoy them, from simply neat to mixed in a variety of cocktails."
The beauty and pleasure of every moment celebrated through french art de vivre
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TECHNICALLY

A technical setup suited to international needs

A WordPress CMS developed in headless mode via REST API to meet high UX/UI requirements, but also allowing each market to manage its own content strategy. A fully staged front via React Static (SEO, security, load holding). Then a React.js that takes the lead for a fast and smooth experience. The project was supplemented with a server less infrastructure with AWS (CloudFront, S3, Lambda) and Pantheon.

results
540 components - 540 components - 540 components
11 products - 11 products - 11 products
35 templates - 35 templates
made by
Maxime Huyghe Production Director
Arthur Guillaume Executive Producer
Pascal FauveauxLead Designer
Coralie CastotArt Director
Julie DelachauxDigital Producer
Matthieu MorosiUX/UI Designer
Michael ZaccardiUI Designer
Dimitri BantonUX Designer
Martin BraconnierTechnical Project Manager
Alexis GalbourdinTechnical Lead
UnlikelyLead Developer
Antonin LangladeCreative Developer
recognitions
Site of the day
Honorable Mention
Mobile Excellence
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