Morocco, Kingdom of Light
- Art direction
- Motion design
- DOOH
A new advertising campaign for Morocco
We were asked to conceive, create and produce more than 500 formats showcasing the Moroccan experience through an ambitious digital campaign disseminated in more than 17 countries. The objective was to show that Morocco is more than just a destination: it has an immense artistic, cultural and artisanal patrimony. The famously unique light of Morocco is the central theme of the campaign, and it is shown as a source of movement, energy and inspiration for artists.
The pursuit of a digital application based on print supports
We designed this campaign as a dynamic voyage of the senses through Morocco and the beauty of its landscapes to discover its culture, which is both rooted in the past and open to the future. Based on print supports, with a focus around the symbolic “door” of the campaign, we conceptualized and developed animated digital and (fixed) display formats which bring out the beauty of the country’s treasures while highlighting its characteristic modernity.
An ambitious international media plan
We produced more than 400 deliverable videos and 100 static formats for 17 countries in less than 5 weeks. We produced traditional DOOH formats (Digital Out Of Home formats, encompassing both urban digital display techniques and indoor digital supports at shopping centers or airports, for example), as well as customized DOOHs, such as for Digital Dreams – the new digital media of Quatre Temps – or the Giant Screen in Nice.
