As premium travelers are always on the move, we created an in-store experience on Rimowa website. From a palette of refined colors, the wheels, handles and tag can be customized to create a sleek and distinctly unique suitcase.
The Custom option is fully integrated into the user’s experience on Rimowa’s website. The customization is accessible at each step of the customer’s journey: home page, product page, dedicated landing page, etc. The Classic Cabin suitcase’s custom-build is also available in every Rimowa store as part of a multi-channel perspective.
The case, wheels and handles were entirely modeled by a 3D artist, then a WebGL developer worked his magic to animate the whole luggage. It has to be as photorealistic as possible, with a high level of detail, while remaining easy to load and efficient. A challenge mastered by the WebGL developer and the front developer (React) who implemented an API that triggers each user action in real-time interactions with 3D.
A 3D experience within a worldwide e-commerce website also means respecting specifics rules. Ensuring full-access to all users led our work. Not only the customization had to be sleek, it’s also needed to be simple to use for everyone. Careful development work was also required to provide an easy and efficient navigation using only a keyboard, and a cautious guidance of users through voice assistance.